Clarity before craft.
Strategy is where every strong brand starts. We research your market, talk to your customers and turn what we learn into a clear position, a sharp story and a name worth remembering.
Timeline
3–4 weeks
Investment
From $12k
Best for
New ventures, rebrands
(01) Overview
Most brands don’t have a design problem. They have a clarity problem. Our strategy work gives your team one shared answer to who you are, who you’re for and why it matters, so every decision after gets easier.
(02) What’s included
Everything in brand strategy.
A clear scope from day one. Need something that isn’t listed? We’ll add it to your proposal.
Research & audits
Competitor review, customer interviews and a look at what already works.
Positioning
A clear statement of where you play and how you win.
Naming
Name directions, linguistic checks and a trademark pre-screen.
Messaging
Tagline, value propositions and a voice your team can write in.
Brand architecture
How your products, services and sub-brands fit together.
Strategy book
Everything above in one clear, shareable document.
Customer journey
A map of every touchpoint and what each one needs to say.
Workshops
Two half-day sessions with your leadership team to align on direction.
(03) How it works
From kick-off to handover in 3–4 weeks.
Step 01
Discover
Workshops, interviews and audits to understand the landscape.
Step 02
Define
Positioning options tested and narrowed to one clear direction.
Step 03
Articulate
Story, messaging and naming built on the chosen position.
Step 04
Hand over
A strategy book and a session to bring the whole team along.
(04) Results
What it’s done for clients.
3×
Inbound leads for Halden in year one
92%
Team alignment score after workshops
4 wks
Average time from kick-off to strategy book
(05) Related work
Recent projects.
(06) FAQ
Questions about this service.
Do we need strategy before design?
Not always, but it helps. If you already have clear positioning, we can start with a short alignment workshop instead.
Can you help us rename the company?
Yes. Naming is part of this service, including linguistic checks and a trademark pre-screen with your legal team.
Who should join the workshops?
Founders and two to four people who know your customers well. A small group keeps decisions fast.
(07) Explore more
Other services.
Start with brand strategy