A system, not just a logo.
We design identities that work everywhere, from a favicon to a billboard. Logo, type, color and art direction come together as one flexible system your team can use with confidence.
Timeline
6–8 weeks
Investment
From $18k
Best for
Launches, rebrands
(01) Overview
A logo alone won’t carry a brand. We build complete visual systems with clear rules and real examples, so your identity stays consistent whether your team, an agency or a freelancer is using it.
(02) What’s included
Everything in visual identity.
A clear scope from day one. Need something that isn’t listed? We’ll add it to your proposal.
Logo suite
Primary, secondary and icon marks in every format.
Typography
Licensed typefaces paired and set into a clear hierarchy.
Color system
Primary and supporting palettes with accessible contrast.
Art direction
Photography, illustration and graphic style guidance.
Brand guidelines
A living guide with rules, examples and templates.
Asset library
Organized, named files ready for every channel.
Brand templates
Ready-to-use decks, social posts and documents.
Iconography
A custom icon set drawn to match your type and grid.
(03) How it works
From kick-off to handover in 6–8 weeks.
Step 01
Explore
Moodboards and early sketches across distinct creative routes.
Step 02
Refine
One route developed into a complete identity system.
Step 03
Apply
The system tested on real touchpoints, from web to print.
Step 04
Document
Guidelines, templates and a final file handover.
(04) Results
What it’s done for clients.
+38%
Conversion after the Atlas Ferro relaunch
120+
Assets delivered per identity on average
8 wks
Typical time from first sketch to guidelines
(05) Related work
Recent projects.
(06) FAQ
Questions about this service.
How many logo concepts will we see?
Usually three distinct creative routes. We then develop one route in depth rather than tweaking many.
Do you include fonts and licenses?
We recommend and pair typefaces and help you buy the right licenses. License costs are billed at cost.
Can you refresh our existing identity instead?
Yes. A refresh keeps what works and fixes what doesn’t, often in less time than a full rebrand.
(07) Explore more
Other services.
Start with visual identity