16 weeks. 38% more conversions. A rebuilt platform Atlas Ferro’s buyers use without training.
+38%
Conversion after relaunch
−46%
Support tickets
4 min
Average order time
Cornice didn’t just redesign screens. They changed how our whole team thinks about customers.
Marco Ferro
CEO, Atlas Ferro
Atlas Ferro
Client
Atlas Ferro
Role
Product design, design system, website
Timeline
16 weeks · 2024
Team
6 people
Deliverables
Product design, Design system, Website
Visit live site
(01) The challenge
Atlas Ferro’s ordering platform had grown over ten years. Customers needed training just to place an order, and support tickets kept rising.
(02) Our approach
We shadowed buyers in three countries and mapped every task they performed. Most of the platform was rarely used — five core jobs made up 90% of the work.
What we focused on
Five core jobs. Reorder, quote, track, invoice and support — each one task, one screen.
Fewer clicks. Smart defaults and saved lists cut ordering from 20 steps to 6.
Shared language. A design system so engineers and designers build the same thing.
The result: a platform people can use without training.
(03) The solution
We redesigned the ordering platform, built a design system for the in-house team and launched a new marketing site that explains the product in one scroll.
What we delivered
Platform redesign — 120 screens across web and tablet.
Design system — components, tokens and documentation.
Marketing site — Framer site with case studies and pricing.
Rollout plan — training videos and in-app guides.
(04) Process
How it came together.
A clear plan, weekly check-ins and no surprises. Here’s how this project moved from brief to launch.
Week 1–3
Research
Interviews, task mapping and analytics review.
Week 4–8
Product
Flows, prototypes and usability testing.
Week 9–13
System
Components and documentation for engineers.
Week 14–16
Launch
Marketing site, rollout and training.
(06) Credits
The team behind it.
Creative direction
Megan Brooks
Research & strategy
Olivia Hart
Product design
Daniel Reyes
Front-end
Leo Park
(07) More work
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